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In our last post, we already discussed the fascinating discoveries of Dr. Masaru Emoto and Prof. Gerald Pollack. We highlighted that water is far more than a chemical molecule – it has the ability to organize information, store energy, and act as highly ordered structured water, also known as “EZ-water,” like a battery in our cells. But what actually happens to this sensitive system in everyday life? Why does skin age – and what role does modern epigenetics play in this? The Invisible Code: What is Epigenetics? For a long time, it was believed that our DNA was an unchangeable blueprint. Today, we know that epigenetics controls which genes are activated or silenced. It's like a light switch for our beauty and cellular health. The exciting thing about it: This switch is significantly influenced by our environment. UV radiation, lack of sleep, blue light from screens, but also emotional stress leave traces. And precisely where we consist of the most: in the water of our cells. When the Cellular Battery Loses Power Let's recall Prof. Pollack's discovery of structured water (EZ-water), which supplies our cells with energy like a battery. When we are exposed to permanent "epigenetic stress," biologically, exactly what Dr. Emoto made visible under the microscope in his experiments happens: the water loses its harmonious, hexagonal order. It becomes chaotic. For our skin, this has noticeable consequences: Energy deficiency: The cellular "battery" discharges. Cells have less energy for collagen and elastin production. Communication stop: If the water carrier medium is unstructured, the information exchange between cells slows down. The skin regenerates more slowly. Visible aging: The skin loses elasticity, looks tired, and is more prone to irritation. The Bio-Epigenetic Answer: Flipping the Switch This is where the circle closes with the Medicode® from Informed Cosmetics. If negative environmental influences are capable of disturbing the structure of water in our cells, then the right, harmonious information can restore this structure. Our creams do not simply contain Aqua. The water used in our formulations is specifically structurally organized by the Medicode®. It carries the precise counter-information to everyday stress patterns (such as digital stress or oxidative imbalance). When applied to the skin, the following happens: Harmonization: The informed water transfers its hexagonal order to the cellular environment of the skin – entirely in the spirit of Emoto's discovery of resonance. Reactivation: The cellular "battery" (the EZ-water on the cell walls) is recharged. Holistic Balance: High-quality physical active ingredients like antioxidants and plant oils meet a perfectly organized cell environment and can optimally unfold their effect. For us, skin care is therefore not a purely superficial matter. It is a conscious impulse to your cells to remember their youthful, harmonious original form.

When we think of water, we usually think of moisture, purity, and life. In fact, the human body consists of about 70 percent water. Our skin and every single cell also rely on water as a vital component. But what if water is far more than just a transport medium for nutrients and biochemical processes? This is precisely where the philosophy of Informed Cosmetics begins. Water – More than a Chemical Molecule The foundation of Informed Cosmetics lies in an expanded understanding of water. Modern research approaches are increasingly exploring whether water not only transports substances but can also store and transmit information. These considerations form the basis of a new perspective on biological systems: humans are not only viewed as biochemical beings but as a complex interplay of matter, energy, and information. Since both our body and our skin primarily consist of water, the exciting question arises as to what role water could play in communication within biological systems. The Experiments of Dr. Masaru Emoto One of the most well-known researchers in this field was the Japanese scientist Dr. Masaru Emoto. In his studies, he exposed water to various influences – including music, words, prayers, or thoughts. Subsequently, the water was frozen, and the resulting crystal structures were microscopically documented. Emoto observed a recurring pattern: harmonious influences seemed to produce particularly symmetrical and aesthetic crystal forms, while chaotic or stressful influences often generated irregular structures. For many people, these experiments were a fascinating indication that water might be sensitive to information and vibrations. Gerald Pollack and the Fourth Phase of Water Professor Gerald Pollack of the University of Washington developed a physical approach to this topic. In his research, he described the so-called "fourth phase of water," also known as Exclusion Zone (EZ water). Pollack was able to show that highly ordered layers of water form on hydrophilic surfaces – such as those found in the human body. These areas differ significantly from ordinary water: They have an ordered structure. They exhibit electrical properties. They can store energy. They react to external influences such as light and electromagnetic fields. These findings open up new perspectives on the role of water within biological systems and provide possible explanations for how information could be organized in aqueous structures. Information as the Third Level of Skincare Traditionally, skincare focuses on two areas: Nourishing the skin with high-quality active ingredients. Protecting and supporting its natural functions. Informed Cosmetics expands this approach with a third level: information. We assume that the skin reacts not only to biochemical stimuli but also to informational impulses. Therefore, we combine high-quality ingredients with a specially developed information concept. The Medicode® – The Connection Between Care and Information Every jar of Informed Cosmetics contains the specially developed Medicode®. This code serves as the interface between information and formulation. During the manufacturing process, defined information patterns are transferred to the cream. The water contained in the formulation acts as a carrier medium. It absorbs the information and stores it within the cream. Upon application, this information comes into contact with the skin and becomes part of the holistic skincare concept of Informed Cosmetics. Skincare in Balance Our skin is confronted daily with various stresses: environmental stress, UV radiation, emotional stress, lack of sleep, or modern lifestyles can affect its balance. In our understanding, these factors do not act exclusively on a biochemical level, but also on a level of information and regulation. Therefore, the Medicode® contains specially developed counter-information for skin-related stress patterns. The goal is to help the skin regain its natural balance. Two Levels – One Common Goal Informed Cosmetics skincare products combine two levels of action: High-Quality Natural Ingredients Selected plant oils, antioxidants, vitamins, and modern active ingredients provide the skin with moisture, protection, and regeneration. Informational Support The information patterns transferred via the Medicode® complement physical care with an additional level and help the skin promote its natural balance. A New Perspective on Skincare Informed Cosmetics combines modern skincare with an expanded understanding of biological systems. We understand the skin not just as an outer shell, but as a living expression of inner processes. Therefore, we view care holistically: at the level of ingredients, cell communication, and information. This creates a new approach to skincare – one that connects science, innovation, and consciousness and considers the human being in their entirety.